商务英语口语考试准备话题

考试时请先做自我介绍，用英语介绍自己的姓名和班级以及学号。然后告诉老师自己抽取的是第几题，然后作答。

1. What is customer loyalty? Are you a loyal customer? Why or why not?

答：Customer loyalty is that the customer frequently uses the same company or buys the same product.

Yes, I am a particularly loyal customer to the ICBC (industrial and commercial Bank of China) . First of all，because they are extremely convenient to use. I can do all my banking over the phone and I can do this at any time of the day. I can find how much money there is in my account. I can pay all my bills. I also think the staff are very professional and very friendly. 2. What is important when interviewing for a new job?

答：Information of the company. You should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans.

Appearance. You have to pay attention to your appearance. Though we can never judge a person by his appearance, the first impression is always where we start.

Good manners .They are equally important。 For example, you should knock at the door before employer allowed you to enter the room. To sum up, the job interview is indeed important. There is no need to be nervous, however, if you have made full preparations for it and given a fairly confident and honest performance, your success can be ensured.

3. What is important when marketing a new product?

答： Holding a presentation ， distributing questionnaire.

Hold a presentation. This is useful for the launching of your new product, because it will give much useful information in an objective manner.

Distribute questionnaires. Questionnaires can help determine your target market, or the target group for your products. This refers to the age group, education group, and income group likely to purchase your products. And through questionnaires, you can also find out about their habits and attitudes.

4. Have you ever used the Internet to shop? Compared with the traditional shopping, what are the advantages and disadvantages of Internet shopping?

答：Yes, I have ever used the Internet to shop. Advantages: Shopping on the internet is convenient, and I don’t have to go out. I can compare a variety of things selling on line.

Disadvantages: Consumer protection is difficult to regulate on the Internet, and the consumers may get cheated. And consumers can see the goods, but they can’t touch or try to use the goods. 5.What is import when designing a product?

答:Designing a product concurrently entails having marketing, legal and engineering teams all design the product at once, instead of sequentially as in the past.

6. What is import when making an advertisement?

答: a good idea color and picture advertising slogan

A good advertisement must have these factors. Because a good idea will make people want to buy it. A beautiful picture and color will make people happy and attract peoples attention. And a good advertising slogan will make people remember it and know it. Make it become very popular.

7. What is important when keeping meeting minutes?

答：The format of minutes of a meeting is uncomplicated and usually includes four parts: the heading of the meeting, the basic situation of the meeting, the body of minutes and the ending. The heading of the meeting usually includes: the name of the meeting; the time, date, the place of the meeting and the presiding officer.

The basic situation of the meeting includes: attendance, defaulter, agenda and recorder.

Important information The body of minutes is the main part of minutes, including reports by officers, old and new business, solutions, the date and agenda of next meeting, the names of those who make motions and those who make second motions, the results of all votes, adjournment time, etc.

Of course, you can omit some parts of them according to the character of different meetings. 8. What kind company can be called multinational? Please show one example of multinational and describe it briefly?

答:Multinationals are companies which operate in a number of countries. And it often has a complicated structure. There is usually a parent or holding company. For example, the Mcdonald's. It is the world's largest hamburger restaurant company. And it has over 19000 restaurants in 100 countries. And the company logo is \"We are committed to providing high quality food\".