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The elements of business writing -Rule 57.Do not capitalize words to emphasize their importance

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Rule 57.Do not capitalize words to emphasize their importance.

The playwright William Wycherley once said,\"Those who praise everyone do a vast disservice to thosefew who truly deserve it.\" In the same way, arbitrary capitalization of words to make them seem

important or stand out can lead to confusion as well as cheapen those words that should be capitalized. We offer a free Special Report on reducing We offer a free special report on reducing

computer costs to anyone who stops by our boothcomputer costs to anyone who stops by our boothat PC Expo.at PC Expo. Our Company is now in its Fourth Year of

continuous service to its many Customers in thiscountry and abroad.

I pledge to give Value and Quality to all myclients.

Our company is now in its fourth year of

continuous service to its many customers in thiscountry and abroad.

I pledge to give value and quality to all my clients.

Capitalizing words to give them emphasis is old-fashioned and no longer in style. If you want toemphasize a word, underline it. Or set it in italic or boldface type. But again, don't overuse thesetechniques lest they lose their effectiveness.

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