Internet-based consumer product brand marketing co

专利名称：Internet-based consumer product brand

marketing communication system whichenables manufacturers, retailers and theirrespective agents, and consumers to carryout product-related functions along thedemand side of the retail chain in anintegrated manner

发明人：Thomas J. Perkowski申请号：US10059076申请日：20020128

公开号：US20020198791A1公开日：20021226

专利附图：

摘要：An Internet-based consumer product marketing, merchandising and

education/information system which enables manufacturers, their agents, retailers andtheir agents, and consumers to carryout product-related functions along the demandside of the retail chain. A central UPN/TM/PD/URL RDBMS stores a central database ofUPN/TM/PD/URL links. A first subsystem enables a manufacturer's marketing, brandand/or product managers to create and manage a local database of UPN/TM/PD/URLlinks related to the consumer products of the manufacturer being offered for sale inboth physical and/or electronic marketplaces, and periodically transport local databaseof UPN/TM/PD/URL links to central UPN/TM/PD/URL RDBMS by electronic data

interchange techniques. The local database of UPN/TM/PD/URL links is managed within alocal UPN/TM/PD/URL RDBMS, and selected by the manufacturer's marketing, brandand/or product managers so as to create a desired brand image for each consumerproduct of the manufacturer. A second subsystem enables consumers to access one ormore UPN/TM/PD/URL links in central UPN/TM/PD/URL RDBMS, to request and obtaininformation about a manufacturer's consumer product so as to make informed/educated

purchases along the demand side of the retail chain. A third subsystem enablesmanufacturers and their advertising and marketing agents to access one or moreUPN/TM/PD/URL links in central UPN/TM/PD/URL RDBMS, to display consumer productadvertisements to consumers, at or near the point of purchase or sale within bothphysical and/or electronic retail shopping environments so as to project the desiredbrand image to consumers. A fourth subsystem enables retailers and their marketing andpromotional agents to access one or more UPN/TM/PD/URL links in central

UPN/TM/PD/URL RDBMS, to promote consumer products to consumers, at or near thepoint of purchase or sale within both physical and/or electronic retail shoppingenvironments so as to promote the sale of such products in inventory.

申请人：PERKOWSKI THOMAS J.

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