Bus English√

1 advertising agency 2 advertisement 3 classified ads

4 double-page spread 5 features 6 U.S.P. 7 coupon 8 circulation 9 billboard 10 eye-catcher 11 commercial 12 prime time 13 slot 14 poster 15 promote 16 target 17

benefit

1 trademark 2 brand 3 label

4 registered 5 product 6 develop 7 cost 8 launch 9 image 10 sponsor 11 end-user 12 consumer

1 ADVERTISING

n. company specializing in producing and placing advertisements for clients n. item of publicity for a product or service, in magazine, on TV, etc. n. small advertisements in magazine or newspaper categorized by subject n. advertisement printed across 2 pages in a magazine or newspaper n. special characteristics of a product, usually leading to certain benefits

abbr. Unique Selling Proposition; what makes a product different from others n. part of a printed advertisement used for ordering goods, samples, etc. n. average number of copies of a magazine sold in a particular period n. signboard, usually outdoors, for advertising posters; hoarding n. something that especially attracts one's attention n. paid advertisement on radio or TV

n. hours on radio and TV with largest audience, especially the evening hours n. specific time in a broadcasting schedule, when a commercial may be shown n. large sheet of paper, usually illustrated, used as advertisement v. to increase sales of a product by publicizing and advertising it n. objective; what one is aiming at, e.g., target audience

n. advantage of a product or service, usually derived from its features 2 MARKETING

n. special symbol, design, word, etc., used to represent a product or firm n. a particular make of product

n. small piece of paper, metal, etc., on a product giving information about it adj. registered or officially recorded as a trademark

n. something made to be sold; merchandise [includes services] v. to create a new product or improve an existing one v. to estimate the price of making a product

v. to introduce a new product, with publicity, etc.

n. the concept or perception of a firm or product held by the general public n. firm supporting an organization in return for advertising space n. the person, customer, etc., who is the ultimate user of a product n. the person who buys and uses a product or service

13 market research 14 distribution 15 mail order 16 point of sale 17

public relations

1 product 2 retail 3 in bulk 4 wholesale 5 lead 6 prospect 7 cold call 8 customer 9 buyer 10 client 11 discount

12 guarantee/warranty 13 close 14 deal 15 service 16 follow up

17

after-sales service

1 agreement 2 party 3 terms

4 hereinafter 5 heretofore 6 in behalf of 7 whereas 8 stipulate

n. study of consumers' needs & preferences, often for a particular product n. the delivering of products to end-users, including advertising, storing, etc. n. the selling of goods by post

n. the place where a product is actually sold to the public n. creation and maintenance of a good public image

3 SALES

n. something made and usually for sale

v. to sell in small quantities (as in a shop to the public) n. in large quantity, usually at a lower price

v. to sell in bulk (as to a shop for resale to the public)

n. useful indication of a possible customer to be followed up n. a possible or probable customer; prospective customer v. to telephone a prospect without previous contact

n. a person who buys goods or services from a shop or business

n. any person who buys anything; a person employed by a firm to buy

n. a person who buys services from a lawyer, architect or other professionals n. a reduction in the price; a deduction [usually expressed as a percentage (%)] n. a promise that a product will be repaired or replaced, etc., if faulty v. to finalize a deal or sale; to make a sale n. a business transaction

n. work done usually in return for payment

v. to continue to follow persistently; to maintain contact [e.g.: after a lead] n. service that continues after a product has been sold [e.g.: repairs, etc.] 4 COMPANY STRUCTURE

n. an arrangement between two or more people, countries, etc.; contract n. the person or persons forming one side of an agreement n. conditions or stipulations

adv: in the following part (of this document, etc.) adv: up until now; until the present; before this in the interests of, or for (person, etc.); on behalf of

conj: it being the case that; in view of the fact that [in introduction to contracts] v. to specify as an essential condition

9 warrant 10 article 11 clause 12 fulfill

13 arbitration 14 condition 15 null and void 16 force majeure 17

appendix

1 conference

2 videoconference 3 chairman/president 4 absent 5 apologies 6 proxy vote 7 agenda 8 minutes

9 matters arising 10 item

11 consensus 12 unanimous 13 show of hands 14 vote 15 cast vote 16 ballot 17

decision

1 ambience

2 audience rapport 3 body language 4 voice modulation

v. to give formal assurance; to guarantee

n. a particular statement or stipulation in a contract, etc.; clause n. a particular statement or stipulation in a contract, etc.; article v: to satisfy a condition; to complete the required task

n. settlement of a dispute by a person chosen by both parties n. anything necessary before the performance of something else invalid; without legal force; not binding

n. superior, power; unforeseeable event excusing one party from fulfilling contract n. additional or supplementary material at end of contract, book, etc.

5 MEETINGS

n. formal meeting for discussion, esp. a regular one held by an organization n. conference of people in different locations linked by satellite, TV, etc. n. the person who leads or presides at a meeting; chairperson; chair adj. not here; not at the meeting; not present

n. item on agenda announcing people who are absent; apologies for absence n. a vote cast by one person for or in place of another n. a written program or schedule for a meeting n. a written record of everything said at a meeting

n. item on agenda for discussion of what has happened as a result of last meeting n. a separate point for discussion [as listed on an agenda] n. general agreement

adj. in complete agreement; united in opinion n. raised hands to express an opinion in a vote

v. to express opinion in a group by voice or hand, etc.

n. a deciding vote (usually by the chairman) when the votes are otherwise equal n. a type of vote, usually in writing and usually secret n. a conclusion or resolution to do something 6 PRESENTATIONS n. atmosphere of a place

n. smooth relationship of presenter with audience

n. non-verbal communication through facial expressions, body movements, etc. modulating voice in speaking for effect

5 handout 6 whiteboard 7 flip chart 8 illustration 9 marker 10 microphone

11 overhead projector 12 powerpoint 13 pointer 14 screen 15 signal 16 slide

17

visual aids

1 employer 2 personnel

3 curriculum vitae/resumé4 interview 5 benefits 6 perk

7 maternity leave 8 bonus 9 prospects 10 recruit 11 salary 12 staff

13 promotion 14 dismiss/fire 15 notice 16 resign 17

retire

n. anything (report, sample, etc.) handed or given to people at a presentation n. large, flat, white surface or board on which to write or draw with markers n. a pad of large paper sheets on a stand for presenting information n. a picture, drawing, or example to clarify or prove something n. a pen with a broad, felt tip for writing on whiteboards

n. electrical instrument that one speaks into for amplification of the voice, etc. n. device that projects an overhead image onto a screen n. digitized presentation on a computer

n. device (rod or electric torch, etc.) for indicating things on a map, screen, etc. n. large, flat, reflective white surface on which films, slides, etc., are projected v. to help the audience understand where one is in a presentation n. small (usually 35mm) photographic transparency

n. things that one can look at in a presentation [e.g.: films, maps, charts, etc.] 7 EMPLOYMENT

n. person or firm who employs people n. the people who work for a firm

n. short account of one's education, career, etc.; CV; v. an oral examination of an applicant for a job

n. rights and prerogatives from employment other than salary

abbr. perquisite; something additional to regular salary [e.g.: free meals; a car] n. period of absence from work (primarily for a woman) when having a baby n. additional pay given to employee as incentive or reward n. opportunity for success, promotion, etc. n. to look for and employ personnel

n. a fixed, regular payment, usually monthly, made by employer to employee n. the people who work for a firm or a particular department; employees n. advancement in rank or position

v. to remove or discharge from employment; to sack [colloq.] n. advance warning of intention to resign v. to give up a job

v. to leave employment, esp. because of age

8 BANKING

1 branch 2 checkbook 3 check

4 current account 5 deposit account 6 balance 7 statement 8 credit

9 credit card 10 debit 11 interest 12 loan

13 overdraft 14 pay in 15 payee 16 withdraw

17

standing order

1 banknote 2 legal tender 3 A.T.M. 4 cash 5 currency 6 petty cash 7 coin

8 soft currency 9 hard currency 10 black market 11 exchange rate 12 cashier 13 transaction

14 foreign exchange 15 invest

n. local office or bureau of a bank n. book containing detachable checks

n. written order to a bank to pay the stated sum from one's account

n. bank a/c from which money may be drawn at any time; checking account n. bank a/c on which interest is paid; savings account n. the difference between credits and debits in an account n. a record of transactions in a bank account

n. money in a bank a/c; sum added to a bank a/c; money lent by a bank n. (plastic) card from a bank authorizing the purchasing of goods on credit n. a sum deducted from a bank account n. money paid for the use of money lent

n. money lent by a bank, etc., and repaid with interest

n. deficit in a bank account caused by withdrawing more money than is paid in v. to deposit or put money in to a bank account n. person to whom money is paid

v. to take money out of a bank account

n. an instruction to a bank to make regular payments

9 MONEY

n: a piece of paper money; bill

n: currency that cannot legally be refused in payment of a debt abbr. Automated Teller Machine; cash dispenser n. coins or bank notes; actual money paid (not credit) n. the money in general use or circulation in any country n. a cash fund for small, everyday expenses n: a piece of metal money

n. currency that will probably fall in value and is not readily accepted n. currency that is steady in value and is readily accepted

n. illegal traffic in officially controlled commodities such as foreign currency n. the rate at which one currency can be exchanged for another n. person dealing with cash transactions in a bank, store, etc. n. a (usually commercial) exchange; a deal n: the currency of other countries

v. to put money for profit into business, land, etc.

16 speculate 17 PIN

1 corporation 2 By-laws

3 Certificate of incorporation 4 equity 5 stocks 6 real estate 7 labor 8 dividend 9 bridge loan

10 accounts payable/receivable 11 checking account 12 mutual funds 13 prime rate

14 income statement 15 overhead

16 Treasury Bond 17 merchandise trade

1 agreement 2 party 3 terms

4 hereinafter 5 heretofore 6 in behalf of 7 whereas 8 stipulate 9 warrant 10 article 11

clause

v. high risk buying of foreign currency, land, etc. for rapid gain abbr. Personal Identification Number

10

FINANCIAL TERMS

n. a group of peoplelegally authorized to act as a single entity.

n. rules made by a company or society to control the actions of its members n. a document attesting to the legal composition of a body n. the value of a stock issued by a corporation

n. capital of a corporation from subscription through shares n. property consisting of land and/or buildings

n. difficult work, often, physical; the social class that gets paid for manual efforts n. a sum paid by a company as earnings or profit to stockholders

n. a sum of money lent by a bank to cover an interval between two transactions n. money owed by a company to its creditors/debtors n. a bank account that can be withdrawn with checks

n. a diversified investment program of shareholders professionally managed n. the lowest rate of interest money is commercially borrowed n. periodic summary of earnings

adj. cost or expense incurred in running a business n. government bond issued by the US treasury n. goods and services bought and sold 11

CONTRACTS

n. an arrangement between two or more people, countries, etc. n. the person or persons forming one side of an agreement n. conditions or stipulations

adv: in the following part (of this document, etc.) adv: up until now; until the present; before this

in the interests of (person, etc.); for (person, etc.); on behalf of

conj: it being the case that; in view of the fact that [in introduction to contracts] v. to specify as an essential condition v. to give formal assurance; to guarantee

n. a particular statement or stipulation in a contract, etc. n. a particular statement or stipulation in a contract, etc.

12 fulfill

13 arbitration 14 condition 15 null and void 16 force majeure 17 appendix

1 attorney

2 lawyer/barrister 3 case 4 brief 5 contract 6 sue 7 lawsuit 8 trial

9 court of law 10 judge 11 jury 12 plead 13 evidence 14 sum up 15 sentence 16 verdict 17 guilty

1 insurance broker 2 policy 3 actuary 4 assessor

5 comprehensive 6 premium

7

goods in transit

v: to satisfy a condition; to complete the required task

n. settlement of a dispute by a person chosen by both parties n. anything necessary before the performance of something else invalid; without legal force; not binding

n. superior, power; unforeseeable event excusing one party from fulfilling contract n. additional or supplementary material at end of contract, book, etc. 12

LAW

n. a person appointed to act for or represent another;

n. a person trained in law and who advises or represents others n. statement of the facts in a trial, esp. the argument of one side n. instructions to a barrister; written statement of facts

n. a formal agreement, usually in writing, between two or more parties v. to start legal action against someone in a court of law n. a trial at court between two private parties

n. a formal examination of a case in a court of law n. the place where law cases are heard and decided

n. official with authority to hear and decide cases in a court of law

n. a group of people chosen to hear the evidence of a case and give a decision v. to defend a law case; to declare oneself to be guilty or not guilty

n. information presented to a court to prove or support a point in question v. to summarize & review the evidence of a case n. decision of a court, esp. as to the punishment n. the formal decision or finding of a judge or jury adj. responsible for wrong; culpable 13 INSURANCE

n. agent who arranges insurance; middleman between insurer & policyholder n. a contract of insurance [e.g.: a product liability policy] n. a person who calculates risks for insurance companies

n. a person who calculates the value of something [e.g.: a building, car, etc.] n. [of an insurance policy] all-inclusive; providing complete protection n. a payment, usually monthly, yearly etc., for an insurance policy

n. property, merchandise or any goods in the process of being transported

8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17

risk claim

consequential loss employer's liability liability liable loss

product liability public liability reinsurance

shipping agent ship quay freight

packing list

pro forma invoice letter of credit

certificate of origin bill of lading cargo

merchandise container f.o.b. waybill customs declare irrevocable

n. chance or possibility of injury, loss, etc.; person or thing causing risk n. an application for payment under an insurance policy

n. a loss that happens as a consequence of or as a result of another

n. liability or responsibility of a firm for damage caused to one of its employees n. the state of being liable; anything for which a person is liable adj. legally obliged to pay for damage, injury, etc.; responsible n. death, injury, damage, etc., that is the basis for a claim

n. liability or responsibility of a firm for damage caused by one of its products n. responsibility of a firm for damage caused to a member of the public n. the insuring of risk by one insurance company with another

14 IMPORT-EXPORT

n. a person acting for or representing a ship or ships at a port v. to send or transport by land, sea or air

n. a solid, artificial landing place for (un)loading ships; wharf n. goods being transported; cargo

n. a document that is sent with goods to show that they have been checked n. an invoice or request for payment sent in advance of goods supplied

n. a letter from a bank authorizing a person to draw money from another bank n. a document that shows where goods come from n. list of goods and shipping instructions; waybill

n. goods or products that are being transported or shipped n. things bought and sold; commodities; wares n. huge box to hold goods for transport

abbr. free on board: includes loading onto ship

n. list of goods and shipping instructions; bill of lading

n. government tax or duty on imported goods; officials who collect this tax v. to make a statement of taxable goods adj. that cannot be undone; unalterable

(Part of speech designation - n., v., adj., adv., etc.,- is not meant to be exclusive, or limiting.)