当代社会,广告随处可见,形式多样。请描述一则你喜欢的广告,并且谈谈这则广告对你的影响或给你的启示。
No.1
In contemporary society, various advertisements can be seen here and there, among which a public service advertisement never fails to fascinate me. The advertisement vividly revealed an abandoned spot, where trees were all withering and the ground was frighteningly cracking. Hopeless chimpanzees, white bears and kangaroos ended their lives in a heartbreaking and cruel way, making the earth a desperate place. When the picture where “You give up, they give up” emerged, I was deeply shocked and moved.
We can no longer keep ourselves out of the environmental crisis, which may lead to the extinction of all creatures. The earth is becoming increasingly fragile and can hardly endure any further destruction. Only by attaching sufficient importance and taking effective measures can we save our dying earth. What we, ordinary people, can do is to drive less private cars, cut the unnecessary use of electricity and recycle the useful rubbish. Many a little, as the saying goes, works a miracle. I tend to believe that with our joint efforts, such dreadful scene in the advertisement will never occur in our real life.
Taking what has been stated above into account, we are supposed to take immediate action to save both the earth and ourselves.
No.2
The prosperity of various new media and new technologies has witnessed a boom in advertising. There are now a great many creative and cool advertisements, while what impressed me most is the one called Dream Rangers, produced by the Public Bank of Taiwan.
In the 3-minute advertisement, 5 old dream rangers of an average age of 81, however, had a dream of 18. Despite their illnesses including cancer, heart diseases and poor listening, these old knights don’t hesitate to pursue their joint dream of motoring around Taiwan.
With touching images and carefully-selected music, the advertisement moves hundreds of thousands of people. I get inspired to pursue our dreams regardless of who we are. Besides, as Nike’s slogan illustrates, action should be taken to make it come true, especially when we are young and energetic.
A good advertisement doesn’t necessarily require sophisticated shooting skills, but it’s able to touch the viewers with the life philosophies it implies. What the video “Dream Rangers” would like to convey is to seize the day, take action, stay young and never stop our pursuit for the dream. It’s our persistence in dreams that makes we us ordinary people extraordinary.
No.3
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商,零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说,好的广告带来成功,而差的广告意味着失败。
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.
有很多方式可以打广告,广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传,这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业,并设立了很多机构提供各种形式的广告。
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions
of people have bought advertised products and have been dissatisfied with them。
然而,广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来,他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意。
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