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QUERY IDENTIFICATION AND ASSOCIATION

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专利名称:QUERY IDENTIFICATION AND ASSOCIATION发明人:GUHA, RAMANANTHAN

V.,VENKATARAMAN, SHIVAKUMAR,GUPTA,VINEET,GULTEKIN, GOKAY BARIS,KARBHARI,PRADNYA,JALAN, ABHINAV

申请号:US2009048159申请日:20090622

公开号:WO2010008800A3公开日:20100325

摘要:Apparatus, systems and methods for predictive query identification foradvertisements are disclosed. Candidate query are identified from queries stored in aquery log. Relevancy scores for a plurality of web documents are generated, eachrelevancy score associated with a corresponding web document and being a measure ofthe relevance of the candidate query to the web document. A web document having anassociated relevancy score that exceeds a relevancy threshold is selected. The selectedweb document is associated with the candidate query.

申请人:GOOGLE INC.,GUHA, RAMANANTHAN V.,VENKATARAMAN,

SHIVAKUMAR,GUPTA, VINEET,GULTEKIN, GOKAY BARIS,KARBHARI, PRADNYA,JALAN,ABHINAV

代理人:THOMSON, ANDREW

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