QUERY IDENTIFICATION AND ASSOCIATION

专利名称：QUERY IDENTIFICATION AND ASSOCIATION发明人：GUHA, RAMANANTHAN

V.,VENKATARAMAN, SHIVAKUMAR,GUPTA,VINEET,GULTEKIN, GOKAY BARIS,KARBHARI,PRADNYA,JALAN, ABHINAV

申请号：US2009048159申请日：20090622

公开号：WO2010008800A3公开日：20100325

摘要：Apparatus, systems and methods for predictive query identification foradvertisements are disclosed. Candidate query are identified from queries stored in aquery log. Relevancy scores for a plurality of web documents are generated, eachrelevancy score associated with a corresponding web document and being a measure ofthe relevance of the candidate query to the web document. A web document having anassociated relevancy score that exceeds a relevancy threshold is selected. The selectedweb document is associated with the candidate query.

申请人：GOOGLE INC.,GUHA, RAMANANTHAN V.,VENKATARAMAN,

SHIVAKUMAR,GUPTA, VINEET,GULTEKIN, GOKAY BARIS,KARBHARI, PRADNYA,JALAN,ABHINAV

代理人：THOMSON, ANDREW

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