大学商务英语(初入职场)词汇知识点整理

词汇：

Recruitment n.招聘

课文例句：Monster.com, the pioneer of online recruitment, shows how electronic marketplaces reach more people and can offer more efficiency than physical markets. Physical n.有形的；物质的 Profitability n.盈利 课文例句：It also shows that money can be made in such markets: Monster has a long record of profitability.

Launch vt.将（新产品等）投放市场 课文例句：Jeff Taylor, who launched the site in 1994, says that the Monster.com name is the firm’s “single most important success factor”. Budget n.预算

课文例句：Supporting the brand is a big advertising budget which accounts for a quarter of the firm’s costs.

Account for 占（一定数量或比例） Key adj.极其重要的

Super Bowl 超级碗（美国橄榄球比赛） Scan vt.浏览

Post vt.(在网上)公布消息，发帖子 Speed up (使)加快速度 Accuracy n.准确性

课文例句：The main contribution of Monster has been to speed up hiring and vastly increase the accuracy of the job-searching process. Filter n.过滤程序

Revenue n.收益 = proceeds

课文例句：Monster is a serious threat to newspapers, which historically made 40% of their revenues from carrying ads, up to half of which were for staff. Headhunting firm n.猎头公司

Unit2 词汇：

Distract vt.使分心

University of Surrey (英国)萨里大学 Breach n.违反 = violation

课文例句：A survey of more than 2,100 CFOs ranks “being distracted during meetings” the most common breach of workplace etiquette (see the table). Collaboration n.合作；协作 = co-operation

课文例句：Most jobs today require teamwork and strong collaboration skills, and that means following the unwritten rules of office protocol. Protocol n.礼仪 = courtesy = etiquette 课文例句：同上句

Courtesy n.礼貌 = protocol = etiquette

课文例句：Courtesy is no longer something that is so much respected in our society.

Stuffy adj.古板的

Junior adj.资历较浅的 Dramatic adj.显著的

课文例句：Mr. Jacobs says, “and it can have a dramatic impact on improving your working environment and your relationships with others.” Apply vi.应用 Status n.地位

Hierarchy n.等级制度

Unit3 词汇：

Workhorse n.主力

课文例句：That reliable workhorse of capitalism—the joint-stock company—looks surprisingly durable. But pressure on it is increasing. Joint-stock company n.股份公司 课文例句：同上句 Durable adj.持久的

John Kenneth Galbraith (美国经济学家名) The New Industrial State 《新工业国》 Hierarchical adj.分等级的

课文例句：These were hierarchical and bureaucratic organizations making long runs of standardised products. Bureaucratic adj.官僚的 standardise vt.使...标准化 Regularity n.规律性

Customise vt.定制；定做

课文例句：Most have shifted their production systems from high-volume to high-value, from standardized to customised. Flatten vt.使扁平化 Takeover n.收购；接管

课文例句：The first is that a handful of giant companies are engaged in a “silent takeover” of the world. Couple n.一些；几个 Decade n.十年 Merage n.合并

课文例句：The past couple of decades have seen a record number of mergers. Warehouse n.仓库 = stockroom

课文例句：Monorail owns no factories, warehouses or any other tangible assets. Tangible asset n.有形资产 课文例句：同上句

Lease vt.租用；租借 = rent 课文例句：It operates from a single floor that it leases in an office building in Atlanta. Freelance adj.做自由职业的

课文例句：Freelance workers are designing the computers while demand is still low.

Entrepreneur n.企业家

课文例句：Groups of entrepreneurs form such a network to market an idea. Bidder n.出价人 课文例句：They then sell it to the highest bidder and move on to produce another idea and to create another firm, with the money being supplied all the time by venture capitalists.

Venture capitalist 风险投资家 课文例句：同上句

Subcontract out 分包；转包 Liaise vi.联络 Oversee vt.监管

In-house adj.机构内部的 Press release n.新闻稿

Unit4 词汇：

Masculine adj.男性的 Click with 合得来 Undisputed adj.公认的

Achilles’ heel 薄弱环节；致命的弱点

Air Jordan 飞人乔丹（耐克公司旗下品牌） Skechers 斯凯奇（美国第二大鞋类品牌） Skateboarding n.滑板运动 Buddy n.朋友；伙伴 Sign up 签约雇佣 课文例句：For much of its history, Nike’s destiny was controlled by its founders, Phil Knight and his running buddies, who signed up athletes in locker rooms and made the executive decisions. Locker room 更衣室 Seniority n.资历

课文例句：But by throwing together a diverse team of people with different backgrounds and different levels of seniority, Nike has found that it can keep many of its core attributes while adding new sources of inspiration. Core adj.核心的 Attribute n.特质 Apparel n.服装

Ralph Lauren 拉夫·劳伦（美国时尚品牌） Icon n.标志；偶像

Pitch vt.推销 = promote

课文例句：Then Grossman, whose career has included helping make Ralph Lauren into a retail icon, pitched the design ideas to Nike’s top retailers as stores within stores.

Turnoff n.令人扫兴的东西

In step with 与...一致 = in line / accordance with

课文例句：Nike’s footwear designers worked on 18-month production cycles—which made it hard to stay in step with the new styles and colors for women. Traffic n.客流量

课文例句：For John Hoke, the real power of Nike Goddess is not about traffic at stores.

Galvanise vt.使振奋 Take off 突然取得成功

课文例句：It was an opportunity to redefine and re-energise our entire brand around a market that was taking off. Neatly adv.整齐地 Square n.正方形 Map out 计划

Exploit vt.充分利用

Unit5 词汇：

Manipulate vt.操纵 = handle

课文例句：Are we being manipulated into buying brands? Corrupt vt.使堕落

Grim adj.糟糕的；令人担忧的 Showcase vt.展现 Aspiration n.渴望

Premium n.加付款；额外费用

课文例句：For that, consumers were prepared to pay a premium. Marlboro 万宝路（香烟品牌） Lead n.领先地位

Bombard vt.向...大量提供信息

课文例句：Consumers are now bombarded with choices. Commercial n.商业广告

课文例句：They are “commercials veterans” experiencing up to 1,500 pitches a day. Veteran n.经验丰富的人 课文例句：同上句 Pitch n.(美口)商品广告

Cynical adj.愤世嫉俗的；爱嘲笑的 Stamp n.特点；特质；

Project vt.展现；确立（形象） 课文例句：Not only will they need to be a stamp of product quality and a promise of a more desirable lifestyle but they will also have to project an image of social responsibility. Asset n.有利条件

Distinctive adj.与众不同的 Sophisticated adj.复杂的

Emotional appeal n.情感诉求；感染力 Couple vt.结合

Embed vt.嵌入

Catch-up TV 点播电视 Exposure n.宣传

Account for 是...的原因

Unit6 词汇：

Corporate governance 公司治理

Royal Ahold （荷兰）皇家阿霍德集团 Scandal n.丑闻

Overwhelming adj.难以应付的 Apart adv.除去...

Aggressive earnings management 激进性盈余管理 Irregularity n.违规行为

课文例句：That apart, the similarities between the two are striking, from the very bad corporate governance, aggressive earnings management and accounting irregularities to auditors whose role must be called into question. Auditor n.审计员 课文例句：同上句 Resignation n.辞职

课文例句：On 24 February 2003 Ahold announced the resignation of its chief executive and finance director after finding that it had overstated its profits by more than C463m ($500m). Overstate vt.夸大 课文例句：同上句 Plunge vi.突然地下降 课文例句：Its market value plunged by 63 per cent that day, to C3.3bn. In late 2001, it exceeded C30bn.

Applaud vi.为...鼓掌表示赞赏 Absolve vt.免除...的责任

课文例句：Such a claim absolves Ahold’s bosses of responsibility for their acquisitions and dishonesty and ignores the persistent, firm-wide tendency to test the limits of acceptable accounting. In bulk 大批地

课文例句：Most firms that buy in bulk get discounts from suppliers if they meet sales targets.

Rebate n.（作为减免或折扣的）部分退款

课文例句：The issue is how those rebates are accounted for. Book vt.登记

Unit7 词汇：

(go) down the drain 白白浪费掉 Disorienting adj.令人迷惘的

Straightforward adj.直接的 Sponsor vt.赞助

课文例句：They range from public relations to direct mail and include consumer promotions (such as special offers), in-store displays, business-to-business promotions (like paying a retailer for shelf space), telemarketing, exhibitions, sponsoring events, product placements and more. Product placement 植入式广告

Glossy adj.（杂志等）用高光纸印刷的 Specialist adj.专门的 Splurge vt.挥霍

课文例句：And is it better to buy a series of ads on a specialist cable TV channel or splurge $2.2m on a single 30-second commercial during this year’s Super Bowl? Arm n.分支机构

课文例句：Rupert Howell, Chairman of the London arm of McCann Erickson, points out that TV never killed radio, which in turn never killed newspapers. McCann Erickson 麦肯（广告集团公司） Relentlessly adv.持续地 Cause n.事业；理想 Shot n.画面；照片 Plains n.大平原 Intrepid adj.勇敢的

Reassuring adj.令人安心的 Sack vt.解雇